AdWords 101: The Beginner’s Guide to AdWords – Jeffrey Lane
This course provides step-by-step instructions on how to setup and optimize your AdWords account to deliver maximum paid search performance.
You will learn how AdWords works, what to do (and what not to do) when creating your AdWords account, and how to optimize AdWords to improve performance. By the end of the course, you will have solid foundational skills in AdWords and a solid understanding of search engine marketing (SEM).
The lectures are a mix of slides and screencasts with audio.
In the screencasts, we will examine the performance of a real AdWords account.
This course will take approximately 90 minutes to complete.
Please note that this course is currently FREE and a work-in-progress.
I appreciate any feedback provided in the discussion group that will help improve the quality of the course!
WHAT’S IN THE COURSE?
Over 26 lectures and 1.5 hours of content!
Create an AdWords account
Understand how to measure performance
Optimize to improve performance
Understand how AdWords fits into the broader world of digital marketing
You should have a basic familiarity with Google search
You should have an AdWords account
WHO SHOULD ATTEND?
This course is designed for anyone who is new to AdWords, or who has some experience with AdWords but wants to learn how to improve the performance of their AdWords program.